TikTok is a video-sharing social media application with over 1 billion active users in over 160 countries. One can make money on TikTok by creating attractive content.

An account with active, engaging followers can be monetized if the content fits with TikTok Community Guidelines and terms of service.

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When other TikTok users stream these contents, money is earned through the TikTok Creator Fund and other initiatives.

Moreso, earnings are based on the number of views, likes, and comments, which varies from user to user.

According to NFI, for every 1000 views on your video, 2-4 cents is earned. This implies for every 1M views, you can earn around $20-$40.

According to TikTok’s terms and conditions, one of its criteria for TikTok Creator Fund is that the user must be at least 18.

Ways to Create TikTok Monetized Content

1. Plan your Content

One must think before acting to present good content and make money on TikTok. It is vital to research and plan out your content while applying strategy.

First, choose a path, understand your audience, equip yourself, and decide what content to present and how to do it.

2. Make your content entertaining and interesting.

Viewers love to see endearing content. No one likes to watch boring stuff online. Therefore, the need for good posts is inevitable.

Captivating content should be presented for a good number of views, making it interesting for viewers. Notably, the higher the number of engagements on a post, the higher the earnings.

3. Edit your videos/ Make them presentable.

Ensure the videos look great before posting, as this would make the video entertaining for those watching. There’s a likelihood of viewers streaming the videos to watch from beginning to end if it’s a quality video.

A well-presented and organized video on TikTok calls for attention, hence the need to edit your videos. This is a vital key to producing quality content fit for monetization.

4. Join the Trends

With the evolution of the app, one needs to align with the trends. This deduces the necessity to produce content on viral topics within the period they trend.

To be able to make money on the platform, one needs to be actively sensitive to the trends. One way to discover viral trends to create content is by using hashtags.

5. Add Trending songs

Discover trending sounds and add them to your videos. Trying out some trending sounds can help your videos pop up in the possible list of videos with that sound.

This method increases the chances of going viral and is an effective way to grow your brand.

6. Have a Consistent Posting Plan

As a content creator, sticking to a consistent posting plan boosts your chances of appearing on the suggestion page. This keeps you at the forefront of followers’ minds and adds value to your content in the eyes of TikTok’s algorithm.

Frequent posting aids in engagement on posts by followers, expanding the scope of audience and earnings.

7. Maintain Video Standards/Don’t go against Community Guidelines and terms of service.

TikTok’s reward algorithm applies to creators who maintain the platform’s Community guidelines. Strict adherence to these guide yield earnings for content creators.

8. Grow your Audience and Build your brand.

The possibilities to create worthy content are endless. Constant building of your brand is important as this would help your page reach a wide audience.

Using a Hashtag & a niche topic, collaborating with influencers, and creating engaging content are possible ways of building the brand. Advertising is considered the most efficient way to boost followers on the page to be eligible for earning.

9. Join the TikTok Creator Fund

A great way to make money on the platform is the TikTok Creator Fund, which rewards eligible users with extra cash. You must be 18 years old with a minimum of 10,000 followers and at least 100,000 views in the last month to earn.

Additionally, the TikTok Creator Fund is not just for content monetization but a great way of contributing to TikTok’s growth.

Hot Tactics for Making Money on Tiktok

There are many ways to make money on this app; here are some of the ways:

1. Affiliate income

There are multiple lucrative ways of earning on TikTok; one of the ways is through affiliate income.

One way to earn affiliate income is by recommending products and services from other brands on your content. This can be achieved by adding affiliate links to an online store to your video.

On successful purchases through your affiliate link, you’ll earn a commission.

2. Live streaming

TikTok offers an enabling gifting feature on the Live. This makes you discoverable and allows followers to offer you virtual gifts known as Diamonds.

Going live on Tiktok gives the chance to receive virtual live gifts from followers. The virtual gift can be converted and redeemed as cash, an added advantage.

3. Brand Partnership/ Ambassadorship

Amazingly, there are many and various ways brands can partner with one another. Some include contacting trusted brands directly, sending proposals for collaboration, creating content that can attract lucrative brands, etc.

You can have a small follower base to bag a brand deal. Brands likely partner with other brands with smaller audiences because they have higher engagement rates and traffic on their content.

4. Sponsorship

Just like Brand Partnership, Sponsorship is also a source of getting partnership deals, but this time, through having massive followers. The deals can be in the form of cash or even free products.

Importantly, it would help if you created a bond between you and the brand. You can email or even feature their products in your content on the platform.

Additionally, this expresses how much you value the brand, as this boosts your potential as an influencer.

5. Collect Virtual gifts

The uniqueness of TikTok is that followers show appreciation by sending different kinds of redeemable online gifts. Devise strategies to gain virtual gifts, like appreciating your supporters, encouraging an engaging audience, sending shout-outs on your live stream, etc.

6. Tipping

Apart from Live Gifts on Creator Portal, tipping is an income-generating platform where followers appreciate content creators. It is a zero-pressure system where followers give back to content creators for presenting amazing content.

In other words, this process is called Crowdfunding, and many crowdfunding sites exist. Some examples include Crowdfunder, GoFundMe, Fundable, Indiegogo, Kickstarter, Crowdcube, SeedInvest, etc.

Abstract Video Ideas that boost video views and earnings

Below are some explained kinds of content that can guide content creators without a clue on possible content to create;

1. Tutorials: Tutorials are videos made to learn how to do anything by anyone it might interest.
2. Life hacks: Uncommon ideas are shared in life hack videos and are made to wow viewers. Videos might contain things most people do not know about, easy ways to do certain things, and more.
3. A day in Your Life vlog: These videos are experimental and usually short. It shows activities in a day in one’s life.
4. Flight vlog: A flight vlog is a short video capturing onboarding and offboarding a plane. A clear and detailed flight vlog posted can be found very interesting by viewers, further enhancing traffic on your page.
5. Behind-the-scene video: As part of creating quality content, displaying the unedited part of your original content could be fascinating.
6. Make a press kit for your TikTok account: A press kit is like a movie trailer for your brand. It includes contact information, photos, and notable achievements.

It excites all the great things about you (and gives brands good reasons to work with you).

Other videos that can help boost your on TikTok include Product unboxing, Dance covers, Educational videos, etc.

FAQ

How does Tiktok pay?

TikTok pays creators directly through several initiatives, including the TikTok Creator Fund and the Creativity Program Beta. The most common initiative is its affiliate program, the LIVE Gifts feature, and its incoming innovation Creative Challenge program.

Who are the highest earners on TikTok?

According to a 2023 report by Influencer Marketing Hub, the highest-paid creator is Charli D’Amelio, earning around $17.5 million yearly. Next is Dixie D’Amelio, who makes an estimated $10 million annually, and Addison Rae makes around $8.5 million annually.

How many followers do you need to make money on TikTok?

As an influencer or creator on TikTok, you need several followers to earn on TikTok. Recall that there are criteria for earning on the TikTok Creator Fund.

According to a report carried out in 2022 by Influencer Marketing Hub, TikTok nano-influencers (1,000 to 10,000 followers) typically earn $5 to $25 per video. Micro-influencers (10,000 to 50,000 followers) can earn $25 – $125 per video.