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How to Earn with Live Streaming on TikTok


TikTok also offers various monetization programs to its users. However, some are only available to some countries of the world.

The social media platforms have been one of the many ways people use to make money online in the 21st century.

This has changed the narratives of earning supplementary income online, which earlier was blogging, online surveys, etc.

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Now, with social media, people can make money via various monetization programs available, depending on the platform.

TikTok is one of the most popular video-sharing platforms after Instagram, Facebook, and YouTube.

It has also followed some social media platforms to provide content creators with money-making opportunities.

However, TikTok has its special monetization program; before we delve into it, we will first know what TikTok is.

What is TikTok and What Made It Unique?

TikTok is like other social media platforms created to foster connections between people, businesses, institutions, and organizations.

It was launched in 2016 by ByteDance Ltd., a Beijing-based technology company.

The platform has gained huge popularity, with up to 1 billion daily users worldwide, although it is restricted in some countries.

Like other social media platforms, users can engage with followers or fans through comment sessions or direct messaging.

Moreover, the platform also supports the promotion of goods and services, presenting brands to potential customers.

TikTok also has recording and editing features that make it easy for creators to create and share content with their followers.

Why is TikTok unique?

The platform was developed to allow users to create, share, and watch short videos for 15 seconds to 3 minutes.

This is what sets TikTok apart from the rest of social media platforms.

That means one does not have to scroll through endless text and images.

Furthermore, unlike others built on a social graph, the algorithm is built on an interest graph.

This feature enables it to place advertisers’ adverts to potential customers based on their interests, likes, and dislikes attitudes.

Making Money from TikTok App

The TikTok platform has many monetization programs for its users, and some include TikTok live streaming, TikTok Creator Marketplace, and TikTok Creator Fund.

It also allows users to make money by making their followers subscribe to their accounts.

This does not restrict unsubscribed followers from seeing the creators’ content.

Live streaming on TikTok Live is a great way to share a live video with your followers on TikTok Live.

It’s a great way to connect with your audience in real-time so they can immediately interact with you.

TikTok Live has many features to help you stream live, like virtual gifts, filters, and other interactive features.

TikTok Live differs from other live-stream platforms by cross-promoting your live stream with your existing TikTok followers.

This gave it an edge over others, making it more interesting to go live knowing that people can join you.

TikTok Live helps you engage with your audience immediately, and you can ask questions, leave comments, and receive virtual gifts.

Make Money through Live Streaming on TikTok

Creators on TikTok make money through live streaming by receiving virtual gifts, which will later be converted to real money.

Notably, the amount you can make depends on your followers and the value of their gifts.

Some are worth hundreds of Dollars, while others are worth only a few cents, and you can only withdraw a minimum of $100.

The payment is made to your PayPal account.

Viewers who join your live streams can only send you virtual gifts when they buy TikTok coins with real money.

To benefit from the live-streaming feature on TikTok, you must meet some requirements set by the platform.

The requirements are:

  • Create an account with TikTok
  • Have at least 1,000 followers
  • You must be at least 18 years old to be eligible to receive a virtual gift
  • The account should be at least a month old

To get enough followers, post engaging content and be consistent with your postings.

Another helpful strategy to grow your account is by making posts following the latest trends on TikTok.

Other Ways to Make Money from TikTok

TikTok Creator Marketplace

With Creator Marketplace, users make money by collaborating with brands on rewards-based and paid campaigns.

Content creators can also get TikTok’s official support for brand campaigns and make money on the platform.

Currently, this opportunity is available to 24 countries.

To be eligible for this monetization program, you must satisfy:

  • Eligibility requirements based on engagements, followers, video content, and age
  • You must have a creator’s account and not a business account

You can apply for TikTok to review your account when you meet the requirements.

If you qualify, you can set up your Creator Marketplace profile.

You can set your starting rate for sponsored videos during the profile creation.

Note that creating the profile gives brands the right to see and reach out to you based on your information.

Make sure you adhere to the brands’ deals.

TikTok Creator Fund

The social media platform allows users to make money from their video content. Several metrics affect creators’ earning potential.

Not all videos you creators are eligible for the program. Stitches, duets, and live-stream videos are not acceptable.

Moreover, the accepted videos must have 100,000 views in the past 30 days and meet TikTok’s community guidelines.

Users must be from the U.S., Germany, the UK, France, Italy, and Spain to qualify for the program.

They must have 10,000 organic followers and be 18 years old or above.

TikTok allows a minimum withdrawal of $10, and payments are made to only PayPal and Zelle accounts.

TikTok Creativity Program Beta

This program allows users who love creating long and high-quality videos to make money from the platform.

TikTok claims that users under this monetization can make 20 times the amount Creator Fund could give them.

However, the program is currently available for users living in the United States of America.

These users must be 18 or older, have 10,000 followers, and have 100,000 video views in the past month.

They must create videos that are longer than 60 seconds.

Eligible creators can get followers engaged and interested in their videos by creating step-by-step tutorials.

They also introduce a question at the beginning of the video to help hold their viewers.

Note that duet, stitch, photo mode, advertisement, paid promotion, or sponsored videos are not counted for the program.

Sell Your Products

With the TikTok platform, one aspect of your digital marketing problem is solved.

You can advertise your products to your followers by creating short videos describing the usefulness of the products.

You can also market your products by creating a TikTok challenge and inviting other users to join the challenge and win prizes.

This will help your business go viral on and outside the platform, as users might share the content with friends.

In the end, your business could get more visibility, which in turn could increase your sales.

Start Affiliate Marketing on TikTok

Creators can start affiliate marketing on TikTok independently. This does not require one to have a particular follower threshold.

Interested creators can promote brands’ goods and services and earn direct commission whenever they make a sale.

All you need to do is to be consistent in posting engaging and quality videos on your account.

Then, look for a brand related to what you always share with fans and promote.

You can promote both digital and physical products on your TikTok account.


TikTok is a social media platform that allows sharing short videos to get users entertained and informed.

It also provides its users with supplementary money-making opportunities.

Every creator in the platform that meets the monetization requirements is eligible to earn supplementary income.

Interestingly, TikTok allows self and brand promotions, encouraging online marketing among individuals and businesses.

Following its popularity, businesses that promote their goods and services on the platform stand a chance of making significant returns.


Does TikTok pay you?

Yes, TikTok pays you.

TikTok pays creators through various monetary platforms, such as its Creator Fund and TikTok Creator Program Beta.

Again, it also pays users through the TikTok affiliate program, TikTok LIVE Gifts, and the upcoming TikTok Creative Challenge program.

How do creators make money on TikTok?

The best TikTok users earn money in various ways, including sponsorship, fundraising, product promotion, and tips.

Users can promote products on TikTok with an affiliate link and get paid directly by brands.

Notably, larger accounts can also make money through programs such as creator funds.

 How many TikTok followers does it take to make money?

You can make money with as few as one thousand TikTok followers on the TikTok live stream program.

But you need 10,000 followers to join the TikTok Creativity Program Beta and TikTok Creator Fund.



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