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How to make money on TikTok without followers


TikTok has become a global platform for many businesses and brands to advertise their products and services.

Many are already taking advantage of the platform’s large user base to make earnings for themselves.

Making money on TikTok without followers is possible when you can meet the needs of others.

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People need entertainment, information, and entertainment.

Businesses and brands are always on the lookout for individuals who can drive traffic to their sites.

By meeting these needs you will be able to make money for yourself.

In this article, we will be looking at the ways by which you can make money on TikTok without followers.

Let’s dive in

Is it possible to make money on TikTok without followers?

Yes, it is possible to generate income on the platform with no followers when you consistently create quality content and follow some well-tested means of earning.

Many users of TikTok make use of the platform for fun, sharing content, and others to generate income.

Ways to earn on the platform

  1. Making use of influencers

One of the best ways of making money on TikTok is by seeking the help of influencers.  Influencers have a huge number of followers and audiences for their video content.

This makes them highly sought after by marketing and advertising companies for product awareness campaigns.

Influencers offer promotions and sponsored advertising on their accounts which earns them income.

When hiring an influencer, certain factors such as the size of the audience, outreach, and user influence should be taken into consideration.

The presence of an influencer on a TikTok user team without followers will pave the way for making money through content strategy.

Content strategy includes using resources like image audio, and video creators in creating content.

Providing quality and interactive content will attract users who will share your content with their followers.

  1. Promotional campaigns

Participating in promotional campaigns is a great way of making money when you do not have followers on TikTok.

Advertisers and businesses are often in need of persons to promote their brands and services on TikTok.

The classic user has access to incentives like coupon gifts, and discounts from promotions.

With good effort, a user can be able to gather a reasonable amount of income through incentives and rewards from promotional campaigns.

  1. Tiktok influencer program

This program enables you to monetize your presence on TikTok without building a large number of followers.

Steps to achieve success in TikTok influencer program

  • Create captivating videos

To get many endorsements, your focus has to be on producing creative, interesting, and fun-filled innovative videos. This will increase your chances of being chosen for a promotional campaign by brands and marketing companies.

  • Sign up

You must sign up for the TikTok influencer program when you have created great content. This will make your work accessible for review by brands and also receive sponsorships.

  • Content promotion

Promoting your work is essential to receiving sponsorship after enrolling in the TikTok influencer program. To promote your content, make use of precise hashtags and tag brands of the same industry.

  • Game streaming

This is also an excellent way to earn on TikTok when you do not have followers. This involves playing live games on the app.

The game happens during a live section and you can have an opponent. The person with the highest rewards from the fans becomes the winner.

The rewards can be withdrawn as real money afterward.

  1. Understanding the algorithm of TikTok

Understanding the algorithm is very important when you want to make money on TikTok.

It is programmed to show users related content that they will likely be interested in and engage in.

The platform’s algorithm takes note of your most frequent interactions and niches, and by associating your likes and dislikes, TikTok can feed its audience with what they will most likely be interested in.

Content creators can be able to increase their level of visibility, and revenue streams through having a good understanding of the algorithm.

  1. Taking advantage of trending hashtags

Making use of trending hashtags is a great way of reaching a large audience and increasing the chances of your content going viral.

By using popular hashtags that are related to your niche, creators can be able to attract more engagement, viral challenges, and views.

  1. Selling products

TikTok has a feature that permits creators to sell their merchandise on the platform. Through the promotion of products on TikTok, content creators can make earnings even without followers.

  1. Participating in live streams

TikTok creators can earn through hosting live streams and receive digital gifts from viewers. These virtual or digital gifts can be converted to cash and withdrawn.

  1. Providing expertise services

Content creators with unique skills can leverage their knowledge to provide tutorials to an audience.

Services ranging from fitness, art, cooking, or any other skill can attract opportunities for paid consultations.

  1. Cross-promotion

This refers to using your presence on other online platforms to promote content on TikTok.

Directing your followers from other platforms to TikTok will not only increase your follower base but also generate the needed revenue.

  1. Participating in TikTok competitions and challenges

Participating in competitions and challenges on TikTok set up by brands can be a means of getting recognition and financial rewards.

It increases your chances of getting new followers and going viral on TikTok.

Tips on maximizing earnings on Tiktok without followers

  1. Be original in your content

TikTok gives rewards to users who can share fun, creative, interactive, and educational content on the platform.

It is important to create content that is up to date with the latest trends and industry happenings.

Creating original content attracts sponsorship and brand endorsements which translates to income generation.

  1. Use the right hashtag

A vital way of increasing your video visibility on TikTok is by adding the correct hashtags to every post. This is because the wrong hashtag will reduce how far your post or videos can reach.

To help you know the right hashtag to use, it is important that you research to find the most popular hashtags used in your genre. These hashtags sometimes help in getting more followers and likes which will promote your TikTok account.

  1. Contract a co-creator

To maximize your content and reach a wide audience when you do not have followers, the service of a co-creator with a large number of followers should be considered.

This is a marketing tool tactic in which a successful user of TikTok repeats your content and partners with other networks. The advantage is being able to reach a wider audience.

  1. Interact

You interact by giving out some likes on other content so that you will be shown on the user’s feed. This presence on user’s feeds will likely pick the interest of some viewers and direct them to watch your videos.

Contents that are best suitable for TikTok users without followers.

If you want to start making money without followers, then you need to have an understanding of the content that attracts more viewers and monetizes your content.

  • Viral videos

Creating content that is original and very engaging will spark the interest of your audience. This means you need to be very creative in all your video posts as this increases the chances of your videos being seen, liked, and shared.

  • Raffles

This is a great way of earning on TikTok and getting followers. Sweepstakes tool can be used to heighten the interest of the audience to understand the reason why it is being held and also participate.

  • Ads

Ads have become a popular strategy used in making money on TikTok. Monetization tools such as film tape, promo videos, movie stars, and intro clips are tools used in promoting sponsored content.

The users of these sponsored tools earn advertising revenue as a reward.


It is indeed possible to make money on TikTok without a good number of followers.

A lot of success has been recorded from those who have made earnings with few or no followers on TikTok.

By having an understanding of the TikTok algorithm, collaborating with brands, selling merchandise, and taking advantage of trending hashtags creative creators will be able to make money from TikTok.


  1. Do I need followers to make money on TikTok?

A large number of followers is not the only way by which users can make money on TikTok. Making use of strategies like creating quality content, engaging in TikTok challenges, Ads and more can be used in earning without followers on the platform.

  1. How do I attract brand collaborations with existing followers?

Brands are interested in influencers who have an engaging audience. create quality content and be on the lookout for brands within your niche.

A collaboration with these brands will eventually increase your number of followers.

  1. Can I sell my merchandise on TikTok?

TikTok provides a feature that permits creators on the platform to sell products and thereby generate income.

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