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How to scale up your business for more profits


Every entrepreneur wishes for two major things; more money and more time.

We all yearn for more time as balancing one chosen career with the demands of family life can be quite overwhelming.

Scaling is all about increasing the capacity of your business while reducing costs.

In the bid to make more money, certain parameters such as running ads, employment of staff, and expanding operations have to be put into place.

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It is often difficult to have time for anything else while building or upscaling a business to an expectancy.

Not only do you need to up your game while struggling to increase sales, but you also need to deal with improving your communication skills with clients.

Here we will be looking at ways through which you can get the best results in terms of profitability of your business.

Let’s start this journey together.

Proven ways of increasing profit margin

  1. Take stock of your current system

A system can facilitate the achievement of your business goals. This creates a process by which business activities such as invoicing, operations, and marketing run in a well-structured manner.

To successfully implement a system, an assessment of your current system is required.

The following indicators can be used in accessing your system:

  • Sales conversions
  • Business Hosting
  • Profit margins
  • Repeatable sales.
  1. Validate business concept

After taking stock of your current system, it is important to determine if your business concept has relevance in the market and proven repeated sales.

Your concept must clearly state your customer segment and high market capitalization before scaling can commence.

If traction has not yet been achieved, then you need to consider the barriers preventing growth. Most times sale price is high, the product market doesn’t fit right, and other frictions.

Regardless of the reason for stale growth, you need to adjust the offering until constant sales to target clients are achieved before scaling a business.

  1. Spell out your mission and vision

A well-written mission and vision statement communicates the business values, and goals and gives direction to the manager.

The mission statement states the objectives of a business, while the vision statement describes the future expectations and how they can be achieved.

When writing a mission and vision statement, it is crucial to maintain a balance between facts and ambition.

  1. Improve your customer’s experience

The success of scaling a product or service depends on the experience of your customers. It is important to have unique customer interactions at your business, including sales, sales, and post-sales.

In this age of thorough transparency, customers spread the word about you, reviews, and brand image, and research your products before deciding to contact you. Every step before, during, and after sales is essential.

A well-structured customer experience will bear great future dividends.

The ideal customer experience should be able to associate your customers with your brand at every point. Clarity of brand image produces customer loyalty and brand confidence

  1. Raising funds

Every scaling project needs investment and depends on factors such as marketing, people, technology, and operations. All these components should be considered to avoid a deficit of funds when scaling. The higher the project, the more funds are required for financing. Usually, this comes in the form of capital investment in exchange for stakes in your business.

The benefit is gaining an additional owner with know-how and a good interest in your business success but the downside is that you may lose some form of control on your business.

  1. Identify risk reducers

The worst thing that can happen to a business manager is to deny the presence of risks. Risk reduction and management are important tools for any business. External risks include politics, economic downturns, technological advancements, natural disasters, and social changes. Internal risks include non-compliance, lack of compliance with regulations, lack of insurance, and scaling without investing in important aspects of your business.

The use of risk assessment matrices and risk management software will help access, manage, and monitor business risk.

After identifying and prioritizing risks, you need to decide on how to reduce them to the barest minimum.

Common risk reducers to consider are:

  • Buying insurance will transfer the risk to an insurance provider at a relatively reduced cost.
  • Implementing a quality assurance program will test and ensure better quality products and services, thereby allowing you to make adjustments and improve your offerings
  • Changing to a limited liability company as owners are not accountable for debts incurred by the company.
  • The appointment of a risk management team or software systems will be an added advantage to a business.
  1. Automate all that you can

As sales increase there will also be a change in your operation. Through the chain of production, supply to sales, you need to make a review of all the processes involved and ensure they are efficiently working. Undertaking a change in the process of running your business can be quite tasking but priority must be given to those factors that slow down your production.

The goal here is to generate more sales without employing additional staff, increasing profit without increasing the cost of sales.  Your investment in new technology should have a reflection on your return on investment.

  1. Upgrade your style of leadership

As businesses grow, they experience a change of dynamics from small to larger and then to better-sophisticated operations. Investing a part of your increased cash flow in leadership and self-development programs will go a long way in repositioning a business for increased productivity.

Founders with an entrepreneurship mindset are most times creative and can thrive in the ever-changing business world. However, as the scope of operation grows, it is only necessary that experts be hired in certain areas of the business.

  1. Entry into new markets

One of the main ways of gaining new clients is through market penetration. Market penetration measures the percentage of sales purchased by customers.

The following are four strategies that can help increase the market share and introduce products to new markets.

  • Market penetration: This involves increasing the products offered in your current market to improve market capitalization.
  • Diversification: It is the selling of new products in a new market. For example, Apple frequently introduces new products such as iPhone, MacBook, and Air Pods, iPhone in new markets.
  • Product development: Here businesses are involved in selling new products in an already dominated market.
  • Market development: This implies selling your current offering in a new market. It involves expanding your sales axis to other locations.

Marketing Techniques to scale up a business

  1. Leverage on SEO techniques

SEO might seem complex but can be easily grasped by following some fundamental principles. These principles form the bedrock of more than 200 + rules that make up Google search algorithms. With this knowledge, your visibility will grow which will eventually increase sales.

  1. Using Quora

Quora provides online marketers with a great opportunity to connect with a large audience by answering questions and linking up with like-minded individuals across the globe. Make use of Quora to establish yourself in your field of business and create value.

  1. Connect with influencers

In today’s world, influencers are the tools employed by business owners to spread the word about their products and services to a wider audience. In trying to conserve the cost of spending on advertisement, influencers can come in handy when you are on a moderate budget.

  1. Provide a contest or giveaway

Contest and giveaways is one of the ways of getting quick access to the market. The word free has an appeal and people will naturally push towards anything that involves a possible

reduced price. Your giveaway needs to be worthwhile if you are to gather contact information.

In setting up a contest and giveaways, you should contact local laws and regulations.

  1. Setting up a social media channel

Social media provides one with the opportunity to scale any business without regard to the type or form of business. Due to the wide range of audiences using its service, you are granted access to people across the world. Though getting a large number of followers can be daunting that should not deter you from starting up a content channel.

  1. Delivering real value using email marketing

Email marketing is fast becoming one of the most powerful tools in driving sales and profits for leading businesses and marketers across the nations of the world. It is not just about opening email drip – campaigns but reaching out and connecting to subscribers. It is your connection to these subscribers that will enable you to make sales on auto-pilot.


Leveraging existing partners, technology, networks, and distribution channels is a great way of achieving tremendous growth.

However, friction between your operations and sales process can be a hindrance to scaling up your business. In designing your growth engine, aim at reducing to the barest minimum all friction points.

Employing all areas of marketing techniques and putting in place all parameters for expanding your product or service market dominance is indeed a great way of achieving the success you desire in business.


  1. How can a business be scaled up?

This involves engaging the services of skilled leaders who understand the business mission and vision and can motivate and supervise employees’ activities.

  1. What risk is involved in scaling up a business?

The task of scaling a business poses the risk of fatigue on staff and so to avoid this business owners are advised to hire more employees.

  1. What actions should be taken in the future to scale a startup business?

Businesses at the startup level should implement seeking better funding, invest in new technology, use new marketing strategies, reflect on present processes, hire experienced management, provide new products and services, and empower the startup to run without your daily presence.



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