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Using different languages helps me connect with a global audience – Asa speaks about her music creative process


Asa has an impressive onstage presence and a vast collection of music.

Her artistic talent characterizes a range of experiences from her multicultural background: Nigeria and France.

In the music industry, Asa is a renowned singer who needs no introduction as an international singer and songwriter.

She has explored four world tours, performing at over 900 concerts with all the credits to her songs.

Read also:Mavin Records One of the Top Africa Labels, Clocks 12 Years in the Music Industry

The talented musician is the face of the latest cover of GQ South Africa’s Music and Creativity Issue magazine.

In an interview with GQ South Africa, award-winning Nigerian singer, Asa speaks about producing music in different languages.

Asa spoke about how having music in many languages played a vital role in connecting with a wider audience.

Read also:Mavin Records One of the Top Africa Labels, Clocks 12 Years in the Music Industry

The musician’s identity traces Nigerian and French roots which influence her music pattern.

Interestingly, Asa has four albums and it is glaring that music is a major part of her since this is her interest.

She emphasizes that she passes her message in many languages as it’s the best way it will boom with listeners.

She added that she sometimes wants to represent her Nigerian heritage but she thinks globally in her musical approach.

Asa and her musical career

Nigerian singer and songwriter Asa is well-known for her deep exploration of Yoruba folk music she blends with Jazz and R&B.

She explores Pop and Afrobeats in her 2022 album “V” featuring guest appearances from Cavemen, Amaarae, and Wizkid.

The multi-award-winning singer, whose 2008 self-titled album won the Headies Album of the Year award.

Also, she mentions that while her Nigerian roots influence her music, she has a global approach to music production.

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